Retail Graphics

Regular price $4.48
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per

Retail Graphics

Regular price $4.48
Unit price
per
ISBN: 9782880467661
Authors: Giles Calver
Publisher: Rotovision
Date of Publication: 2003-01-01
Format: Paperback
Goodreads rating: 4.33
(rated by 6 readers)

Description

Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive logistical strength, brand power, customer service and store environment. This book explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner. Featuring the work of some of the best designers from around the world, Retail Graphics will inspire retailers, designers and students alike, as well as anyone interested in this fascinating area of the retail world. It has been designed as a stimulating introduction to those new to the subject and as a thought-provoking inspiration to those already working in the discipline.
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