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Retail Graphics

by Giles Calver
$4.48
Retail Graphics - Thryft
Retail Graphics - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Retail Graphics

by Giles Calver
$4.48
ISBN: 9782880467661
Authors: Giles Calver
Publisher: Rotovision
Date of Publication: 2003-01-01
Format: Paperback
Related Collections: Art, Business
Related Topics: Design, Art and Photography, Management, Communication
Goodreads rating: 4.33
(rated by 6 readers)

Description

Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive logistical strength, brand power, customer service and store environment. This book explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner. Featuring the work of some of the best designers from around the world, Retail Graphics will inspire retailers, designers and students alike, as well as anyone interested in this fascinating area of the retail world. It has been designed as a stimulating introduction to those new to the subject and as a thought-provoking inspiration to those already working in the discipline.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.