Research Methods for Business Students

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Clear, concise guide to business research methods.

This book is an excellent resource for business students who need a practical and comprehensive guide to research methods. The step-by-step approach and checklists provide a useful framework for conducting research, while the case studies and examples illustrate how research methods can be applied in practice. The glossary is also a helpful reference for students who may be unfamiliar with some of the terms used in research. Overall, this book is recommended for anyone who wants to conduct research in a rigorous and systematic manner.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Research Methods for Business Students

Regular price
Unit price
per
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ISBN: 9781292016627
Publisher: Pearson
Date of Publication: 2015-08-02
Format: Paperback
Related Collections: Business, Science
Goodreads rating: 3.91
(rated by 253 readers)

Description

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' ‘When and what do I need to write? . . . then, open this book to Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
 

Clear, concise guide to business research methods.

This book is an excellent resource for business students who need a practical and comprehensive guide to research methods. The step-by-step approach and checklists provide a useful framework for conducting research, while the case studies and examples illustrate how research methods can be applied in practice. The glossary is also a helpful reference for students who may be unfamiliar with some of the terms used in research. Overall, this book is recommended for anyone who wants to conduct research in a rigorous and systematic manner.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.