If you've ever felt that pressing need to pivot your business towards what truly matters to the customers, "Reorganize for Resilience" is your guide. Ranjay Gulati doesn't just theorize; he provides a pragmatic blueprint to dismantle the silos and reform your company around customer needs. This book could be your roadmap to weather industry storms and emerge profitable by nurturing genuine customer connections and foresight.

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In an era of raging commoditization and eroding profit margins, survival depends on staying one step ahead of your customers. Resilient companies prosper by immersing themselves in the lives of their customers, cutting through internal barriers, and transforming competitors into collaborators. Ranjay Gulati explores the strategies used by companies like Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle to drive growth and profitability.

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