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Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

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Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
Compare to estimated retail price: S$23.50  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable

Innovative business strategies to stand out distinctively.

If you're feeling stuck in a rut with your business approaches, "Purple Cow" could be the spark you're looking for. It's not your average business book – it's a call to action to innovate and create something so compelling that customers can't ignore you. Seth Godin will challenge your thinking and give you the push to become remarkable in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
Compare to estimated retail price: S$23.50  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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ISBN: 9781591840213
Author: Seth Godin
Publisher: Portfolio
Date of Publication: 2003-05-12
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Self Help, Personal Development, Entrepreneurship, Management, Leadership, Business, Psychology, Leadership, Personal Development
Goodreads rating: 3.78
(rated by 56025 readers)

Description

The acclaimed Wall Street Journal and BusinessWeek bestseller. You're either a Purple Cow or you're not—remarkable or invisible. What do brands like Starbucks, JetBlue, Krispy Kreme, Apple, Dutch Boy, Kensington, Zespri, and Hard Candy have that you don't? Traditional marketing alone isn't enough anymore; the key is to build a Purple Cow into what you offer—something phenomenal, counterintuitive, and worth noticing. This is a manifesto for marketers who want to create products and services that people remember.
 

Innovative business strategies to stand out distinctively.

If you're feeling stuck in a rut with your business approaches, "Purple Cow" could be the spark you're looking for. It's not your average business book – it's a call to action to innovate and create something so compelling that customers can't ignore you. Seth Godin will challenge your thinking and give you the push to become remarkable in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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