Professional Sales Management 2nd Edition

Regular price $23.90
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Professional Sales Management 2nd Edition

Regular price $23.90
Unit price
per
ISBN: 9780071125253
Date of Publication: 1992-07-01
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Management, Sales, Marketing
Goodreads rating: 3.0
(rated by 1 readers)

Description

Professional Sales Management, 3rd edition captures today's sales manager in action on the job. The book integrates the best of sales and marketing management while illustrating how the entire marketing organization -- both in the field and at headquarters -- must function as a team. Students learn how to create win-win relationships with individual consumers and organizational customers to solve problems of mutual interest. Discussions and examples of diverse sales concepts, issues, and activities provide an appropriate balance among theoretical, analytical, and pragmatic approaches. The text blends the most progressive applications from the sales practitioner's world with the latest research findings from academia. Step-by-step illustrations go beyond general descriptions to show how to carry out processes or calculations. Students analyze key behavioral, technological, and managerial forces and trends in the selling environment. Sorry! Book description for this title is not available.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.