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Principles of Marketing, Global Edition

by Gary M. Armstrong, Philip Kotler
Principles of Marketing, Global Edition - Thryft
Principles of Marketing, Global Edition - Thryft

Create interactive communities of engaged consumers.

Principles of Marketing is a must-read for anyone interested in developing the skills needed to create interactive communities of engaged consumers. The book presents fundamental marketing information within an innovative customer-value framework, helping readers understand how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. With stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities, this book is an essential resource for marketers seeking to master today's key marketing challenge: creating customer value and engagement.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Principles of Marketing, Global Edition

by Gary M. Armstrong, Philip Kotler
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781292092485
Authors: Gary M. Armstrong, Philip Kotler
Publisher: Pearson
Date of Publication: 2016-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Management, Entrepreneurship
Goodreads rating: 4.09
(rated by 2971 readers)

Description

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. The Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North Ameican version.This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada.
 

Create interactive communities of engaged consumers.

Principles of Marketing is a must-read for anyone interested in developing the skills needed to create interactive communities of engaged consumers. The book presents fundamental marketing information within an innovative customer-value framework, helping readers understand how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. With stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities, this book is an essential resource for marketers seeking to master today's key marketing challenge: creating customer value and engagement.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.