Description

Learn how to create value and gain loyal customers.



Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.



The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


Author: Philip Kotler
Format: Paperback
Number of Pages: 790
Publisher: Pearson Education Centre
Publication Date: 28 Mar 2012

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