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Priceless - The Myth Of Fair Value (And How To Take Advantage Of It)

by William Poundstone
Priceless - The Myth Of Fair Value (And How To Take Advantage Of It) - Thryft
Priceless - The Myth Of Fair Value (And How To Take Advantage Of It) - Thryft

Unveiling the Psychology Behind Price Tags

"Priceless" is a great read for those interested in learning about the power of pricing. The book delves into the psychology behind how we assign value, and how businesses cleverly use this knowledge to influence our purchasing behavior. Poundstone explores the history of pricing and uncovers the factors that determine a fair price. This book is perfect for anyone interested in marketing, business, or even just curious readers who want to understand how pricing works in the world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Priceless - The Myth Of Fair Value (And How To Take Advantage Of It)

by William Poundstone
Condition guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781921640483
Authors: William Poundstone
Publisher: Scribe
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Economics, Business, Sociology, Philosophy, Science
Related Topics: Finance, Money, Sociology, Finance, Entrepreneurship, Economics, Psychology
Goodreads rating: 3.83
(rated by 1889 readers)

Description

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the “same”? The answer is prices are a collective hallucination. In Priceless , the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate “fair” prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn’t taken long for marketers to apply these findings. “Price consultants” advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, “sale” ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
 

Unveiling the Psychology Behind Price Tags

"Priceless" is a great read for those interested in learning about the power of pricing. The book delves into the psychology behind how we assign value, and how businesses cleverly use this knowledge to influence our purchasing behavior. Poundstone explores the history of pricing and uncovers the factors that determine a fair price. This book is perfect for anyone interested in marketing, business, or even just curious readers who want to understand how pricing works in the world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.