Powers of Two: Finding the Essence of Innovation in Creative Pairs

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Creative pairs ignite transformative, groundbreaking innovation.

If you're fascinated by how dynamic duos like Jobs and Wozniak or Lennon and McCartney managed to change the game in their fields, "Powers of Two" is for you. This book uncovers the magic behind history's greatest partnerships and how two minds can be better than one. It'll inspire you to find your creative counterpart and collaborate in ways you never imagined.

  • PEN/John Kenneth Galbraith Award for Nonfiction Nominee for Longlist (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Powers of Two: Finding the Essence of Innovation in Creative Pairs

Regular price $11.90
Unit price
per
ISBN: 9781848545908
Date of Publication: 2014-08-14
Format: Paperback
Related Collections: Science, Personal Development, Business, History
Goodreads rating: 3.74
(rated by 494 readers)

Description

All of us have experienced creative connection and glimpsed its power. Yet, for centuries, the myth of the lone genius has obscured the critical story of the power of collaboration. In Powers of Two, Joshua Wolf Shenk argues that creative pairs are the exemplars for innovation. Drawing on years of research on great partnerships in history - from Lennon and McCartney to Marie and Pierre Curie, plus hundreds more in fields including literature, popular culture, art, and business - Shenk identifies the common journey pairs take from the spark of initial connection, through the passage to a cognitive 'joint identity' to competition and the struggle for power. Using scientific and psychological insights, he uncovers new truths about epic duos - and sheds new light on the genesis of some of the greatest creative work in history. He reveals hidden partnerships among people known only for their individual work (like C. S. Lewis and J. R. R. Tolkien), and even 'adversarial collaborations' among those who are out to beat each other. This revelatory and lyrical book will make us see creative exchange as the central terrain of our psyches.
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Creative pairs ignite transformative, groundbreaking innovation.

If you're fascinated by how dynamic duos like Jobs and Wozniak or Lennon and McCartney managed to change the game in their fields, "Powers of Two" is for you. This book uncovers the magic behind history's greatest partnerships and how two minds can be better than one. It'll inspire you to find your creative counterpart and collaborate in ways you never imagined.

  • PEN/John Kenneth Galbraith Award for Nonfiction Nominee for Longlist (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.