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Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets

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Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets

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per
Condition guide
ISBN: 9780349411361
Publisher: Little, Brown
Date of Publication: 1750-01-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.87
(rated by 2045 readers)

Description

Author(s): Al Ramadan & Dave Peterson & Christopher Lochhead & Kevin Maney ISBN: 9780349411361 Binding: Paperback Published: 2016-06-14 In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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