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Pink Globalization : Hello Kitty's Trek across the Pacific

Christine R. Yano

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Pink Globalization : Hello Kitty's Trek across the Pacific

by Christine R. Yano
Pink Globalization : Hello Kitty's Trek across the Pacific - Thryft
Pink Globalization : Hello Kitty's Trek across the Pacific - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Pink Globalization : Hello Kitty's Trek across the Pacific

by Christine R. Yano
Condition guide

Book Condition Guide

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ISBN: 9780822353638
Author: Christine R. Yano
Publisher: Duke University Press Books
Date of Publication: 2013-04-29
Format: Paperback
Related Collections: Sociology
Goodreads rating: 3.83
(rated by 92 readers)

Description

In Pink Globalization , Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute ( kawaii ) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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