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Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts

Tom Sant

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Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts

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Master the art of persuasive business writing.

This book is a must-read for anyone who wants to improve their skills in writing winning business proposals. With clear instructions and before-and-after samples, it takes you through a step-by-step process that will help you craft compelling and persuasive messages. Learn how to attract prospects' attention, speak to their needs, and ultimately win more customers and contracts. Say goodbye to confusing and unpersuasive proposals and hello to success in the world of business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts

Regular price Save up to 67%
Unit price
per
Compare to estimated retail price: S$27.75  
Condition guide
ISBN: 9780814471531
Author: Tom Sant
Publisher: Amacom Books
Date of Publication: 2003-01-01
Format: Paperback
Goodreads rating: 3.79
(rated by 184 readers)

Description

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including: • Essential questions for qualifying opportunities • Ways to “power up” cover letters and executive summaries • Advice for overcoming “value paranoia” • Guidelines for incorporating proof into a proposal • Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
 

Master the art of persuasive business writing.

This book is a must-read for anyone who wants to improve their skills in writing winning business proposals. With clear instructions and before-and-after samples, it takes you through a step-by-step process that will help you craft compelling and persuasive messages. Learn how to attract prospects' attention, speak to their needs, and ultimately win more customers and contracts. Say goodbye to confusing and unpersuasive proposals and hello to success in the world of business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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