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Permission Marketing

Seth Godin

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Permission Marketing

by Seth Godin
Compare to estimated retail price: S$15.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Permission Marketing
Permission Marketing

Transforming advertising into a welcomed guest.

If you find yourself frustrated by traditional ads popping up and interrupting your daily life, "Permission Marketing" could resonate with you. Seth Godin introduces a respectful and effective marketing strategy that aligns with the modern consumer's desire for control and relevance. It might just change the way you see the relationship between businesses and their customers, possibly inspiring ideas on how to market your own products or services.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Permission Marketing

by Seth Godin
Compare to estimated retail price: S$15.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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ISBN: 9781416526667
Author: Seth Godin
Publisher: Pocket Books
Date of Publication: 2007-02-05
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Management, Entrepreneurship, Communication, Self Help, Personal Development, Business, Psychology, Personal Development
Goodreads rating: 3.92
(rated by 14751 readers)

Description

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
 

Transforming advertising into a welcomed guest.

If you find yourself frustrated by traditional ads popping up and interrupting your daily life, "Permission Marketing" could resonate with you. Seth Godin introduces a respectful and effective marketing strategy that aligns with the modern consumer's desire for control and relevance. It might just change the way you see the relationship between businesses and their customers, possibly inspiring ideas on how to market your own products or services.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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