Description

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.


Author: Theo Theobald
Format: Paperback
Number of Pages: 200
Publisher: Kogan Page Ltd
Publication Date: 28 Feb 2013

Additional Information

Sustainability Information

Shipping Information

Payment & Security

American Express Apple Pay Google Pay JCB Mastercard PayPal Shop Pay Visa

Your payment information is processed securely. We do not store nor have access to your payment information.

You may also like

Recently viewed