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Odyssey : Pepsi to Apple

John Sculley, John A. Byrne

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Odyssey : Pepsi to Apple

by John Sculley, John A. Byrne
Odyssey : Pepsi to Apple - Thryft
Odyssey : Pepsi to Apple - Thryft

From soda to tech giant in Odyssey.

Recommended for business enthusiasts seeking inspiration. The author shares his journey from a head of Pepsi-Cola to leading Apple Computers and the marketing techniques he used. The book emphasizes on the importance of leadership and innovation in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Odyssey : Pepsi to Apple

by John Sculley, John A. Byrne
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780002179942
Authors: John Sculley, John A. Byrne
Publisher: HarperCollins
Date of Publication: 1988-03-24
Format: Hardcover
Related Collections: Business, Biographies & Memoirs
Related Topics: Leadership, Entrepreneurship, Biography, Memoir, Autobiography
Goodreads rating: 3.81
(rated by 609 readers)

Description

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
 

From soda to tech giant in Odyssey.

Recommended for business enthusiasts seeking inspiration. The author shares his journey from a head of Pepsi-Cola to leading Apple Computers and the marketing techniques he used. The book emphasizes on the importance of leadership and innovation in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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