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Odyssey : Pepsi to Apple

Regular price $8.90
Unit price
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From soda to tech giant in Odyssey.

Recommended for business enthusiasts seeking inspiration. The author shares his journey from a head of Pepsi-Cola to leading Apple Computers and the marketing techniques he used. The book emphasizes on the importance of leadership and innovation in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Odyssey : Pepsi to Apple

Regular price $8.90
Unit price
per
ISBN: 9780002179942
Publisher: HarperCollins
Date of Publication: 1988-03-24
Format: Hardcover
Related Collections: Business, Biographies & Memoirs
Goodreads rating: 3.81
(rated by 609 readers)

Description

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
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Similar Reads

From soda to tech giant in Odyssey.

Recommended for business enthusiasts seeking inspiration. The author shares his journey from a head of Pepsi-Cola to leading Apple Computers and the marketing techniques he used. The book emphasizes on the importance of leadership and innovation in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.