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New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility

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Repair and improve corporate reputation effectively.

"New Strategies for Reputation Management" is an essential read for business owners, managers, and executives. The book provides hands-on strategies and techniques that cover the practical and strategic aspects of reputation management. Andrew Griffin, the author, offers international case studies and an extensively researched guide to help readers deal with unexpected crises, build a good reputation, and gain control of issues, crises and corporate social responsibility. This book is highly recommended for companies looking to improve their reputations effectively.

Sale

New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility

Regular price $18.90 $7.90 58% off
Unit price
per
ISBN: 9780749450076
Publisher: Kogan Page
Date of Publication: 2008-02-01
Format: Hardcover
Related Collections: Personal Development, Business, Leadership
Goodreads rating: 3.29
(rated by 14 readers)

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Description

A damaged reputation can severely hurt the bottom line.  Most corporations value their reputations accordingly.  New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.   Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age.  He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.   Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises.  It also describes what strategies can build a company’s good reputation at other times.  International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success.
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Repair and improve corporate reputation effectively.

"New Strategies for Reputation Management" is an essential read for business owners, managers, and executives. The book provides hands-on strategies and techniques that cover the practical and strategic aspects of reputation management. Andrew Griffin, the author, offers international case studies and an extensively researched guide to help readers deal with unexpected crises, build a good reputation, and gain control of issues, crises and corporate social responsibility. This book is highly recommended for companies looking to improve their reputations effectively.