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New Products Management

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Practical insight into new product management.

If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.

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New Products Management

Regular price $11.90 $9.90 17% off
Unit price
per
ISBN: 9780071263368
Publisher: McGraw-Hill
Date of Publication: 2008-01-01
Format: Paperback
Goodreads rating: 3.51
(rated by 89 readers)

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Description

Written with a managerial focus, this textbook is useful to the student and practitioner. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view.
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Practical insight into new product management.

If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.