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New Products Management

Regular price $20.13
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

New Products Management

Regular price $20.13
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per
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ISBN: 9780071151627
Date of Publication: 2002-01-01
Format: Paperback
Related Collections: Business
Related Topics: Management
Goodreads rating: 3.51
(rated by 89 readers)

Description

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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