Multiple Signatures : On Designers, Authors, Readers and Users

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Design insights that challenge and inspire

This book is a must-have for design students and professionals seeking to broaden their understanding of graphic design and its limitless applications. Through a series of engaging and witty essays and images, Michael Rock explores the history and development of twenty-first-century visual and design culture. With examples from 2x4's own collaborations and projects, this book challenges standard ways of thinking about design and encourages readers to trust their own creative instincts. Prepare to be inspired and gain valuable design insights that will provoke new ideas and perspectives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Multiple Signatures : On Designers, Authors, Readers and Users

Regular price
Unit price
per
Condition guide

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ISBN: 9780847839735
Publisher: Rizzoli
Date of Publication: 2013-05-14
Format: Paperback
Related Collections: Art, Business
Goodreads rating: 3.91
(rated by 75 readers)

Description

In the tradition of John Berger’s Ways of Seeing, Michael Rock, principal and founder of 2x4 Design in New York, explores the history and development of twenty-first-century visual and design culture. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Set forth in an engaging and humorous way, Multiple Signatures examines all aspects of modern design, from typography to the evolution of screens in advertising to trusting one’s own creative instincts, through a series of smart and often irreverent essays and images. Using 2x4’s own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines.
 

Design insights that challenge and inspire

This book is a must-have for design students and professionals seeking to broaden their understanding of graphic design and its limitless applications. Through a series of engaging and witty essays and images, Michael Rock explores the history and development of twenty-first-century visual and design culture. With examples from 2x4's own collaborations and projects, this book challenges standard ways of thinking about design and encourages readers to trust their own creative instincts. Prepare to be inspired and gain valuable design insights that will provoke new ideas and perspectives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.