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Mr Sia Fly Past
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Ken Hickson
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Pioneering the ascendance of Singapore Airlines.
If you're intrigued by the alchemy of success in the airline industry, "Mr SIA: Fly Past" offers a rare glimpse into the strategic mind of Lim Chin Beng. His story reflects a life that's tightly woven into the fabric of Singapore Airlines, elevating it to a global icon. It's a biography that reads like a masterclass in business acumen, wrapped in the vibrant history of aviation. Your appreciation for trailblazers and industry-shaping decisions will find a perfect match here.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Mr Sia Fly Past
by
Ken Hickson
Regular price
$26.90
Now $17.90
Save 33%
Compare to estimated retail price: S$59.87
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 35%
Save 33%
Save 33%
Save 37%
ISBN: 9789814596442
Authors:
Ken Hickson
Publisher: World Scientific Publishing Company
Date of Publication: 2014-12-18
Format: Hardcover
Related Topics:
Biography,
History,
World History,
Memoir,
Entrepreneurship,
Management,
Leadership,
Reference,
Politics
Goodreads rating: 3.57
(rated by 7 readers)
Description
Introducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA. Absorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline "specialist", trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his "national service" for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Pioneering the ascendance of Singapore Airlines.
If you're intrigued by the alchemy of success in the airline industry, "Mr SIA: Fly Past" offers a rare glimpse into the strategic mind of Lim Chin Beng. His story reflects a life that's tightly woven into the fabric of Singapore Airlines, elevating it to a global icon. It's a biography that reads like a masterclass in business acumen, wrapped in the vibrant history of aviation. Your appreciation for trailblazers and industry-shaping decisions will find a perfect match here.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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