Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World

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Eye-opening exposé on Cambridge Analytica's political manipulation.

If you're fascinated by the intersection of technology, psychology, and politics, "Mindf*ck: Inside Cambridge Analytica's Plot to Break the World" is a must-read. This gripping account by Christopher Wylie, a former insider, unveils the shocking tactics used by Cambridge Analytica to manipulate public opinion and influence elections. Prepare to have your perceptions challenged as you uncover the dark secrets of the political landscape.

Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World

Regular price $9.90
Unit price
per
ISBN: 9781788165068
Publisher: Profile Books
Date of Publication: 2019-10-08
Format: Paperback
Goodreads rating: 4.37
(rated by 6853 readers)

Description

What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
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Eye-opening exposé on Cambridge Analytica's political manipulation.

If you're fascinated by the intersection of technology, psychology, and politics, "Mindf*ck: Inside Cambridge Analytica's Plot to Break the World" is a must-read. This gripping account by Christopher Wylie, a former insider, unveils the shocking tactics used by Cambridge Analytica to manipulate public opinion and influence elections. Prepare to have your perceptions challenged as you uncover the dark secrets of the political landscape.