Microtrends : The Small Forces Behind Tomorrow's Big Changes

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Discover hidden microtrends shaping America's future.

Microtrends is a great read for those interested in understanding the small shifts occurring in America's culture. Author Mark Penn expertly analyzes the nation's emerging groups, highlighting trends such as people retiring but still working, and dads spending more time with their kids. Through the use of data and statistics, Penn shows readers how to identify these microtrends and harness their power to transform businesses, influence politics, and change lives. This book is most suited for individuals who want to stay informed and ahead of the curve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Microtrends : The Small Forces Behind Tomorrow's Big Changes

Regular price $15.67
Unit price
per
Compare to estimated retail price: S$39.18  
ISBN: 9780446699761
Publisher: Twelve
Date of Publication: 2009-06-15
Format: Paperback
Related Collections: Sociology, Science, Business, Economics, Politics
Goodreads rating: 3.51
(rated by 2500 readers)

Description

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles."The ideas in his book will help you see the world in a new way." —Bill Clinton"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." —Bill GatesIn 1982, readers discovered Megatrends .In 2000, The Tipping Point entered the lexicon.Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among
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Discover hidden microtrends shaping America's future.

Microtrends is a great read for those interested in understanding the small shifts occurring in America's culture. Author Mark Penn expertly analyzes the nation's emerging groups, highlighting trends such as people retiring but still working, and dads spending more time with their kids. Through the use of data and statistics, Penn shows readers how to identify these microtrends and harness their power to transform businesses, influence politics, and change lives. This book is most suited for individuals who want to stay informed and ahead of the curve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.