Messengers : Who We Listen To, Who We Don't, And Why

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Messengers : Who We Listen To, Who We Don't, And Why

Regular price
Unit price
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ISBN: 9781847942364
Date of Publication: 2019-09-19
Format: Paperback
Goodreads rating: 3.81
(rated by 359 readers)

Description

Why are self-confident ignoramuses so often believed? Why are thoughtful experts so often given the cold shoulder? And why do apparently irrelevant details such as a person’s height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying?These are just some of the questions that behavioural experts Steve Martin and Joseph Marks tackle in their ground-breaking new book Messengers: Who We Listen To, Who We Don’t, and Why. Drawing extensively on the very latest research, they identify the powerful forces that result in some becoming society’s prevailing Messengers, and others ending up woefully ineffectual or under-represented. They examine the worlds of punditry, business and politics to show why being right carries less weight than looking right. And in the process they demonstrate why in a world of ambiguity, uncertainty and fake news it is now increasingly the Messenger who is the message.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.