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Media Relations : Issues and strategies

Jane Johnston

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Media Relations : Issues and strategies

by Jane Johnston
Media Relations : Issues and strategies - Thryft
Media Relations : Issues and strategies - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Media Relations : Issues and strategies

by Jane Johnston
Condition guide

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ISBN: 9781742376448
Author: Jane Johnston
Publisher: Routledge
Date of Publication: 2012-10-01
Format: Paperback
Related Collections: Business, Sociology
Related Topics: Communication, Media, Public Relations, Social Issues, Social Justice, Politics
Goodreads rating: 3.46
(rated by 13 readers)

Description

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs.This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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