Master the Brand Called YOU(TM) : The proven leadership personal branding system to help you earn more, do more and be more at work

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Brand yourself for success with Master the Brand Called YOU(TM)

Master the Brand Called YOU(TM) is perfect for anyone looking to take control of their personal brand in the workplace. Through step-by-step guidance and real-life examples, author Brenda Bence teaches readers to identify and communicate their unique leadership qualities, and avoid common pitfalls that could damage their brand. This book is ideal for individuals who want to increase their earning power and job satisfaction by building trust and loyalty in themselves.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Master the Brand Called YOU(TM) : The proven leadership personal branding system to help you earn more, do more and be more at work

Regular price
Unit price
per
Compare to estimated retail price: S$53.56  
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ISBN: 9780982535370
Date of Publication: 2014-04-13
Format: Paperback
Goodreads rating: 4.0
(rated by 10 readers)

Description

Are YOU(TM) the brand of choice in your workplace?The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction-and your income potential-if your boss, colleagues, and customers felt the same about YOU(TM)?This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU(TM) guides you step-by-step through corporate branding techniques never before adapted for personal use.You will learn how to: - Identify the 6 essential positioning elements that define your leadership personal brand- Master the 5 everyday activities that most clearly communicate your brand as a leader- Avoid the top 20 Leadership Personal Brand Busters(R) that could keep you from success- Increase both your earning power and your job satisfaction- Build on-the-job trust and loyalty in YOU(TM)


Author: Brenda Bence
Format: Paperback
Number of Pages: 242
Publisher: Global Insight Communications, LLC
Publication Date: 13 Apr 2014
 

Brand yourself for success with Master the Brand Called YOU(TM)

Master the Brand Called YOU(TM) is perfect for anyone looking to take control of their personal brand in the workplace. Through step-by-step guidance and real-life examples, author Brenda Bence teaches readers to identify and communicate their unique leadership qualities, and avoid common pitfalls that could damage their brand. This book is ideal for individuals who want to increase their earning power and job satisfaction by building trust and loyalty in themselves.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.