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Marketplace 3.0: Rewriting the Rules of Borderless Business

Hiroshi Mikitani

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Marketplace 3.0: Rewriting the Rules of Borderless Business

by Hiroshi Mikitani
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Compare to estimated retail price: S$46.12  

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Marketplace 3.0: Rewriting the Rules of Borderless Business
Marketplace 3.0: Rewriting the Rules of Borderless Business

Visionary blueprint for next-gen global e-commerce.

"Marketplace 3.0" is a compelling read for anyone immersed in the world of e-commerce or interested in innovative business strategies. Hiroshi Mikitani doesn't just present a theory; he offers a window into the very tactics that established Rakuten as a global powerhouse. Through his vivid examples, you'll explore a new mindset of collaboration and long-term vision that could be just the inspiration you need to rethink your approach to business in our interconnected world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketplace 3.0: Rewriting the Rules of Borderless Business

by Hiroshi Mikitani
Save up to 24%
Compare to estimated retail price: S$46.12  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780230342149
Author: Hiroshi Mikitani
Publisher: St. Martin's Press
Date of Publication: 2013-03-19
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Management
Goodreads rating: 3.41
(rated by 136 readers)

Description

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defy conventional wisdom, and are the future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ― driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo
 

Visionary blueprint for next-gen global e-commerce.

"Marketplace 3.0" is a compelling read for anyone immersed in the world of e-commerce or interested in innovative business strategies. Hiroshi Mikitani doesn't just present a theory; he offers a window into the very tactics that established Rakuten as a global powerhouse. Through his vivid examples, you'll explore a new mindset of collaboration and long-term vision that could be just the inspiration you need to rethink your approach to business in our interconnected world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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