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Marketing Strategy : A Decision-Focused Approach

Orville C. Walker Jr.

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Marketing Strategy : A Decision-Focused Approach

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Strategy : A Decision-Focused Approach

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Condition guide
ISBN: 9780071151177
Publisher: Mcgraw-Hill (Tx)
Date of Publication: 2003-01-01
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Management, Marketing, Strategy
Goodreads rating: 3.69
(rated by 58 readers)

Description

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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