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Marketing Research

William G. Zikmund

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Marketing Research

by William G. Zikmund
Save up to 57%
Compare to estimated retail price: S$181.24  

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Marketing Research - Thryft
Marketing Research - Thryft

Master marketing with practical step-by-step approach.

Marketing Research provides a comprehensive guide for students to successfully undertake marketing research. The book covers all the traditional theories and techniques, and also introduces new ones like ethnography, grounded theory, automated interviewing and text data mining. The book further incorporates a learning-by-doing approach thanks to the Qualtrics tool that allows students to survey, design, evaluate and analyse data. Finally, the book explains all stages of research reporting and presentation methodologies. This textbook is invaluable for students studying marketing research in any business or marketing course.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Research

by William G. Zikmund
Save up to 57%
Compare to estimated retail price: S$181.24  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780170236027
Author: William G. Zikmund
Publisher: Cengage Learning Australia
Date of Publication: 2013-09-06
Format: Paperback
Related Collections: Business, Economics
Related Topics: Management, Communication, Finance, Society
Goodreads rating: 0.0
(rated by 0 readers)

Description

Marketing 3rd Asia-Pacific edition Paperback – September 6, 2013 by Steve D'Alessandro (Author), Hume Winzar (Author), Ben Lowe (Author)
 

Master marketing with practical step-by-step approach.

Marketing Research provides a comprehensive guide for students to successfully undertake marketing research. The book covers all the traditional theories and techniques, and also introduces new ones like ethnography, grounded theory, automated interviewing and text data mining. The book further incorporates a learning-by-doing approach thanks to the Qualtrics tool that allows students to survey, design, evaluate and analyse data. Finally, the book explains all stages of research reporting and presentation methodologies. This textbook is invaluable for students studying marketing research in any business or marketing course.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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