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Marketing Management, Global Edition

KEVIN LANE KELLER PHILIP KOTLER

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Marketing Management, Global Edition

by KEVIN LANE KELLER PHILIP KOTLER
Save up to 69%
Compare to estimated retail price: S$51.48  

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Marketing Management, Global Edition - Thryft
Marketing Management, Global Edition - Thryft

Key strategies for success in global marketing.

This book is a must-read for anyone interested in understanding the complexities of global marketing. With a focus on key strategies, it provides valuable insights into the ever-evolving world of marketing management. From market research to brand positioning, this book covers it all, equipping readers with the necessary knowledge and skills to navigate the global marketplace successfully. Whether you're a marketing student or a professional seeking to expand your global reach, this book will guide you in developing effective marketing campaigns and strategies that will set you apart from your competitors. Get ready to dive into the exciting world of global marketing and transform your business!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management, Global Edition

by KEVIN LANE KELLER PHILIP KOTLER
Save up to 69%
Compare to estimated retail price: S$51.48  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781292092621
Author: KEVIN LANE KELLER PHILIP KOTLER
Publisher: Pearson Education Limited
Date of Publication: 2015-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Management, Finance, Entrepreneurship, Finance
Goodreads rating: 4.05
(rated by 5857 readers)

Description

Global Edition
 

Key strategies for success in global marketing.

This book is a must-read for anyone interested in understanding the complexities of global marketing. With a focus on key strategies, it provides valuable insights into the ever-evolving world of marketing management. From market research to brand positioning, this book covers it all, equipping readers with the necessary knowledge and skills to navigate the global marketplace successfully. Whether you're a marketing student or a professional seeking to expand your global reach, this book will guide you in developing effective marketing campaigns and strategies that will set you apart from your competitors. Get ready to dive into the exciting world of global marketing and transform your business!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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