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Marketing Management: A Strategic Approach With a Global Orientation

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Marketing Management: A Strategic Approach With a Global Orientation

Regular price Save up to 61%
Unit price
per
Compare to estimated retail price: S$96.64  
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ISBN: 9780256125764
Publisher: Chicago
Date of Publication: 1995-01-01
Format: Hardcover
Related Collections: Personal Development, Economics, Business
Goodreads rating: 2.75
(rated by 4 readers)

Description

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.