Considering you're interested in both the theory and application of marketing, "Marketing Management Global Edition" could serve as an invaluable tool for you. It frequently adapts to reflect the most current trends, giving readers like you a comprehensive look into modern marketing practices – essential for anyone aiming to sharpen their competitive edge in the field. With its global perspective, it's especially useful if you're looking to understand marketing on an international scale.

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I used this book for one MBA marketing course. There are no markings in the book and some noticeable wear on the cover. Overall great buy!

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