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Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness, and Credibility of Programs

Steven A. Eggland, Jerry W. Gilley

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Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness, and Credibility of Programs

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness, and Credibility of Programs

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Unit price
per
Condition guide
ISBN: 9781555424022
Publisher: Pfeiffer
Date of Publication: 1992-04-16
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 0.0
(rated by 0 readers)

Description

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.Discover how * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute tothe bottom lineThis handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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