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Marketing For Hospitality And Tourism

by John T. Bowen, James C. Makens, Philip Kotler
Marketing For Hospitality And Tourism - Thryft
Marketing For Hospitality And Tourism - Thryft

Marketing strategies for successful hospitality and tourism

This book could be a great read for professionals in the hospitality and tourism industry as it covers important marketing principles supported by research and real-life examples. The unique feature of this book is its comprehensive coverage of various aspects of marketing, from market segmentation to pricing strategies to advertising and promotion. Readers can expect to gain valuable insights and strategies to build customer satisfaction and succeed in the industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing For Hospitality And Tourism

by John T. Bowen, James C. Makens, Philip Kotler
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780130807953
Authors: John T. Bowen, James C. Makens, Philip Kotler
Publisher: Pearson College Div
Date of Publication: 1998-07-27
Format: Hardcover
Related Collections: Business
Goodreads rating: 4.01
(rated by 402 readers)

Description

9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Communication and Promotion Policy; Promoting Advertising, Direct Marketing, and Sales Promotion; Promoting Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism
 

Marketing strategies for successful hospitality and tourism

This book could be a great read for professionals in the hospitality and tourism industry as it covers important marketing principles supported by research and real-life examples. The unique feature of this book is its comprehensive coverage of various aspects of marketing, from market segmentation to pricing strategies to advertising and promotion. Readers can expect to gain valuable insights and strategies to build customer satisfaction and succeed in the industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.