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Marketing For Dummies

Alexander Hiam

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Marketing For Dummies

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All-in-one guide to marketing for beginners.

Marketing For Dummies is a great read for anyone with little to no experience in marketing. The book covers all aspects of marketing including advertising, public relations, selling, strategy, and more. It also provides insight into creating a compelling internet strategy, succeeding at trade shows, and producing interesting labeling and print ads. Overall, it's an all-in-one guide to marketing for beginners, making it a great resource for anyone facing the challenge of finding and satisfying customers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing For Dummies

Regular price
Unit price
per
Condition guide
ISBN: 9781568846996
Author: Alexander Hiam
Publisher: For Dummies
Date of Publication: 1997-06-16
Format: Paperback
Related Collections: Business
Related Topics: Management
Goodreads rating: 3.38
(rated by 288 readers)

Description

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.
 

All-in-one guide to marketing for beginners.

Marketing For Dummies is a great read for anyone with little to no experience in marketing. The book covers all aspects of marketing including advertising, public relations, selling, strategy, and more. It also provides insight into creating a compelling internet strategy, succeeding at trade shows, and producing interesting labeling and print ads. Overall, it's an all-in-one guide to marketing for beginners, making it a great resource for anyone facing the challenge of finding and satisfying customers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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