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Marketing Corporate Image : The Company as Your Number One Product

Jack G. Wiechmann, James R. Gregory

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Marketing Corporate Image : The Company as Your Number One Product

by Jack G. Wiechmann, James R. Gregory
Marketing Corporate Image : The Company as Your Number One Product - Thryft
Marketing Corporate Image : The Company as Your Number One Product - Thryft

Appeal: Corporate branding made simple in 8 steps.

Recommendation: This book provides a comprehensive guide on how to create a strong corporate image through effective branding. The author outlines a step-by-step approach that can be easily understood and implemented, making it a valuable read for small business owners and marketers alike. One of the book's unique features is its focus on treating a company as a product that needs branding, which is an approach that can be applied to any business. Overall, this book offers practical advice and real-world examples that can help companies build a powerful brand and establish a positive image in the market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Corporate Image : The Company as Your Number One Product

by Jack G. Wiechmann, James R. Gregory
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780844232836
Authors: Jack G. Wiechmann, James R. Gregory
Publisher: Ntc Pub Group
Date of Publication: 1993-01-01
Format: Paperback
Related Collections: Business, Marketing, Economics
Related Topics: Marketing, Communication, Business, Finance, Society, Sociology
Goodreads rating: 4.0
(rated by 1 readers)

Description

Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how -- Use image advertising to support your products-- Change outdated images-- Control crises-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
 

Appeal: Corporate branding made simple in 8 steps.

Recommendation: This book provides a comprehensive guide on how to create a strong corporate image through effective branding. The author outlines a step-by-step approach that can be easily understood and implemented, making it a valuable read for small business owners and marketers alike. One of the book's unique features is its focus on treating a company as a product that needs branding, which is an approach that can be applied to any business. Overall, this book offers practical advice and real-world examples that can help companies build a powerful brand and establish a positive image in the market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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