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Marketing Analytics - A Practical Guide To Real Marketing Science

by Mike Grigsby
$6.06
Marketing Analytics - A Practical Guide To Real Marketing Science - Thryft
Marketing Analytics - A Practical Guide To Real Marketing Science - Thryft

Real-world marketing solutions for practitioners.

Marketing Analytics is an essential guide for business analysts and marketers who want to solve real-world problems effectively. The book aims to equip practitioners with relevant marketing science knowledge and techniques. By introducing data modelling options to solve specific marketing challenges, the book makes marketing science accessible for beginners while helping seasoned practitioners fine-tune their marketing skills. Readers can expect to gain confidence in applying statistical concepts, segmentation, and campaign testing to their work. Additionally, the book provides full workings and critical analyses to reinforce key concepts, making learning comprehensive and interactive.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Analytics - A Practical Guide To Real Marketing Science

by Mike Grigsby
$6.06
ISBN: 9780749474171
Authors: Mike Grigsby
Publisher: Kogan Page
Date of Publication: 2015-06-03
Format: Paperback
Related Collections: Business
Related Topics: Technology
Goodreads rating: 3.94
(rated by 31 readers)

Description

Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Real-world marketing solutions for practitioners.

Marketing Analytics is an essential guide for business analysts and marketers who want to solve real-world problems effectively. The book aims to equip practitioners with relevant marketing science knowledge and techniques. By introducing data modelling options to solve specific marketing challenges, the book makes marketing science accessible for beginners while helping seasoned practitioners fine-tune their marketing skills. Readers can expect to gain confidence in applying statistical concepts, segmentation, and campaign testing to their work. Additionally, the book provides full workings and critical analyses to reinforce key concepts, making learning comprehensive and interactive.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.