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New

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

by Chip Heath
$8.90
Compare to estimated retail price: S$21.34  

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The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Insights on making ideas unforgettable and actionable.

If you've ever wondered why certain stories, rumors, or concepts stick with you while others float away, "Made to Stick" might just have the answers you're looking for. Chip and Dan Heath dissect the anatomy of ideas that resonate and provide enlightening tactics to communicate more effectively. Whether you're in marketing, teaching, or simply trying to make your ideas heard, this book could change the way you share information.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

by Chip Heath
$8.90
Compare to estimated retail price: S$21.34  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780099505693
Authors: Chip Heath
Publisher: RANDOM HOUSE UK
Date of Publication: 2008-01-01
Format: Paperback
Related Collections: Sociology, Business, Personal Development
Related Topics: Personal Development, Communication, Leadership, Entrepreneurship, Self Help, Business, Personal Development, Psychology, Leadership
Goodreads rating: 3.98
(rated by 97297 readers)

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Description

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Insights on making ideas unforgettable and actionable.

If you've ever wondered why certain stories, rumors, or concepts stick with you while others float away, "Made to Stick" might just have the answers you're looking for. Chip and Dan Heath dissect the anatomy of ideas that resonate and provide enlightening tactics to communicate more effectively. Whether you're in marketing, teaching, or simply trying to make your ideas heard, this book could change the way you share information.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.