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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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Insights on making ideas unforgettable and actionable.

If you've ever wondered why certain stories, rumors, or concepts stick with you while others float away, "Made to Stick" might just have the answers you're looking for. Chip and Dan Heath dissect the anatomy of ideas that resonate and provide enlightening tactics to communicate more effectively. Whether you're in marketing, teaching, or simply trying to make your ideas heard, this book could change the way you share information.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Regular price $8.90
Unit price
per
Compare to estimated retail price: S$21.34  
ISBN: 9780099505693
Authors: Chip Heath
Publisher: RANDOM HOUSE UK
Date of Publication: 2008-01-01
Format: Paperback
Related Collections: Sociology, Business, Personal Development
Goodreads rating: 3.98
(rated by 97297 readers)

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Description

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our
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Insights on making ideas unforgettable and actionable.

If you've ever wondered why certain stories, rumors, or concepts stick with you while others float away, "Made to Stick" might just have the answers you're looking for. Chip and Dan Heath dissect the anatomy of ideas that resonate and provide enlightening tactics to communicate more effectively. Whether you're in marketing, teaching, or simply trying to make your ideas heard, this book could change the way you share information.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.