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Made to Stick: Why Some Ideas Survive and Others Die

Dan Heath Chip Heath

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Made to Stick: Why Some Ideas Survive and Others Die

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Dissecting the anatomy of irresistibly sticky ideas.

"Made to Stick" is a treasure trove for anyone who wants to communicate more effectively. The Heath brothers dissect powerful ideas and shed light on why some thoughts are unforgettable while others fade. If you often find yourself struggling to convey your thoughts in a memorable way, this book could offer you the blueprint for crafting messages that resonate and endure. Whether you're in marketing, education, or simply looking to leave a lasting impression on your audience, their insights are as entertaining as they are practical.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Made to Stick: Why Some Ideas Survive and Others Die

Regular price
Unit price
per
Compare to estimated retail price: S$23.07  
Condition guide
ISBN: 9780812982008
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.99
(rated by 94649 readers)
 

Dissecting the anatomy of irresistibly sticky ideas.

"Made to Stick" is a treasure trove for anyone who wants to communicate more effectively. The Heath brothers dissect powerful ideas and shed light on why some thoughts are unforgettable while others fade. If you often find yourself struggling to convey your thoughts in a memorable way, this book could offer you the blueprint for crafting messages that resonate and endure. Whether you're in marketing, education, or simply looking to leave a lasting impression on your audience, their insights are as entertaining as they are practical.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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