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Luxury Brand Management - A World of Privilege

Michel Chevalier, Gérald Mazzalovo

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Luxury Brand Management - A World of Privilege

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Luxury Brand Management - A World of Privilege

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Condition guide
ISBN: 9780470823262
Publisher: Wiley
Date of Publication: 2008-03-31
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Management, Marketing
Goodreads rating: 3.79
(rated by 71 readers)

Description

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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