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Light Their Fire - Using Internal Marketing To Ignite Employee Performance And Wow Your Customers

Sara M. Roberts, Susan Drake, Michelle Gulman

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Light Their Fire - Using Internal Marketing To Ignite Employee Performance And Wow Your Customers

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Spark employee enthusiasm and wow customers!

Light Their Fire is a must-read for business owners, managers, and HR professionals who want to ignite passion, commitment, and enthusiasm in their employees to create loyal customers. The authors provide practical tools and case studies for creating and implementing internal marketing plans. Their unique approach empowers employees to think like business owners, make decisions that build brand and customer loyalty, and ultimately drive profits.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Light Their Fire - Using Internal Marketing To Ignite Employee Performance And Wow Your Customers

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Unit price
per
Condition guide
ISBN: 9781419502521
Publisher: Kaplan Publishing
Date of Publication: 2005-06-01
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.46
(rated by 26 readers)

Description

Motivate your employees. Use internal marketing to ignite employee performance and wow your customers.
 

Spark employee enthusiasm and wow customers!

Light Their Fire is a must-read for business owners, managers, and HR professionals who want to ignite passion, commitment, and enthusiasm in their employees to create loyal customers. The authors provide practical tools and case studies for creating and implementing internal marketing plans. Their unique approach empowers employees to think like business owners, make decisions that build brand and customer loyalty, and ultimately drive profits.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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