Life's a Pitch : How to Sell Yourself and Your Brilliant Ideas

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Life's a Pitch : How to Sell Yourself and Your Brilliant Ideas

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ISBN: 9780552156837
Publisher: Corgi
Date of Publication: 2009-01-06
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.56
(rated by 379 readers)

Description

The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant personal transaction in your life.The ultimate how-to book; a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, Life’s a Pitch shows you how to handle human transactions and prepare you for success. Whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, a pitch is not about transferring information, it’s about transferring power. It is business, but it is also theatre, and the results of a successful pitch are, quite simply, money and power.Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is the result of an accumulated half-century of (mostly successful) pitching by the authors and will transform the way you think about the art of persuasion forever.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.