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Sale

It's Not About Us, it's All About Them

by Martin Butler
Save up to 40%
Compare to estimated retail price: S$34.30  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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It's Not About Us, it's All About Them - Thryft
It's Not About Us, it's All About Them - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

It's Not About Us, it's All About Them

by Martin Butler
Save up to 40%
Compare to estimated retail price: S$34.30  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781852527617
Authors: Martin Butler
Publisher: Management Books 2000
Date of Publication: 2016-05-24
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Personal Development, Business, Leadership, Personal Development
Goodreads rating: 4.0
(rated by 1 readers)

Description

Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime's work into 50 Steps for true customer excellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle: It's Not About Us, It's All About Them! Commerce is going through a period of rapid and fundamental change. To thrive, organisations must find an emotional edge. They must look to be chosen. They must be customer-obsessed. Above all, they must care... This book will show them how
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.