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Sale

International Marketing - A Global Perspective

by Lee Dahringer, Hans Muhlbacher
Save up to 51%
International Marketing - A Global Perspective - Thryft
International Marketing - A Global Perspective - Thryft

Globalize your business with International Marketing.

This book is an essential read for business owners who are looking to expand their market beyond their domestic borders. It provides an in-depth analysis of global marketing strategies, including case studies and real-life examples. The authors cover diverse topics such as cultural differences, market research, and international product positioning. Reviewed as an informative and comprehensive guide, it is recommended for anyone seeking to venture into the global marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Marketing - A Global Perspective

by Lee Dahringer, Hans Muhlbacher
Save up to 51%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780201503548
Authors: Lee Dahringer, Hans Muhlbacher
Publisher: Addison-Wesley
Date of Publication: 1991-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Communication, Technology, Finance, Society
Goodreads rating: 3.0
(rated by 1 readers)

Description

/ / Marketing / Engels / English / Anglais / Englisch / hard cover / 20 x 24 cm / 677 .pp /
 

Globalize your business with International Marketing.

This book is an essential read for business owners who are looking to expand their market beyond their domestic borders. It provides an in-depth analysis of global marketing strategies, including case studies and real-life examples. The authors cover diverse topics such as cultural differences, market research, and international product positioning. Reviewed as an informative and comprehensive guide, it is recommended for anyone seeking to venture into the global marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.