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International Marketing

Kristiaan Helsen, Masaaki Kotabe, Swee Hoon Ang

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International Marketing

by Kristiaan Helsen, Masaaki Kotabe, Swee Hoon Ang
Save up to 67%
International Marketing - Thryft
International Marketing - Thryft

Global marketing insights with an Asia-Pacific focus.

If you're delving into the intricacies of international marketing, this text is a trove of contemporary knowledge tailored to the dynamic Asia-Pacific market. Its engaging style translates complex marketing concepts into accessible information, reflecting current trends and competitive strategies that resonate with students and professionals looking to gain a foothold in global commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Marketing

by Kristiaan Helsen, Masaaki Kotabe, Swee Hoon Ang
Save up to 67%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781742166032
Authors: Kristiaan Helsen, Masaaki Kotabe, Swee Hoon Ang
Publisher: Wiley
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Management, Society
Goodreads rating: 4.0
(rated by 1 readers)

Description

This text offers timely coverage of economic, financial and marketing issues arising from the changing landscape of the global economy.
 

Global marketing insights with an Asia-Pacific focus.

If you're delving into the intricacies of international marketing, this text is a trove of contemporary knowledge tailored to the dynamic Asia-Pacific market. Its engaging style translates complex marketing concepts into accessible information, reflecting current trends and competitive strategies that resonate with students and professionals looking to gain a foothold in global commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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