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International Business - Themes And Issues In The Modern Global Economy

Debra Johnson, Colin Turner

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International Business - Themes And Issues In The Modern Global Economy

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Globalization demystified.

This book provides a comprehensive understanding of the many aspects of globalization and how they affect global business operations. Recommended for students and professionals seeking to gain a nuanced understanding of international business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

International Business - Themes And Issues In The Modern Global Economy

Regular price
Unit price
per
Compare to estimated retail price: S$83.21  
Condition guide
ISBN: 9780415248907
Publisher: Routledge
Date of Publication: 2003-06-24
Format: Paperback
Related Collections: Business, Economics, Politics
Goodreads rating: 0.0
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Description

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization andits impact on international business. By doing so, it is entirely unlike other books on the subject.International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.Case-studies · aiding the globalization of the OECD's Bologna Charter· China and the WTO· the pharmaceutical industry and the developing world· social labelling in action· the Argentinian financial crisis·environmental profile of Matsushita Electrical Industrial Company.
 

Globalization demystified.

This book provides a comprehensive understanding of the many aspects of globalization and how they affect global business operations. Recommended for students and professionals seeking to gain a nuanced understanding of international business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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