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Internal Branding - Growing Your Brand From Within

by Jerome Joseph
$11.90
Compare to estimated retail price: S$38.48  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Internal Branding - Growing Your Brand From Within
Internal Branding - Growing Your Brand From Within

Align employees, amplify brand's internal strength.

If you've ever felt like your company's outer shine doesn't match its inner spirit, this book is your beacon. Jerome Joseph doesn't just highlight the gap between internal culture and external branding; he offers a practical 6-step plan to bridge it. By invoking case studies from giants like Disney and Zappos, the book isn't theoretical—it's a hands-on guide to turning your workforce into brand champions. Whether you're the CEO or the intern, "Internal Branding - Growing Your Brand From Within" could be the key to your organization's cohesive and authentic brand presentation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Internal Branding - Growing Your Brand From Within

by Jerome Joseph
$11.90
Compare to estimated retail price: S$38.48  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9789810741112
Authors: Jerome Joseph
Publisher: The Brand Theatre Pte Ltd
Date of Publication: 2019-03-14
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Management, Leadership, Personal Development, Business, Leadership, Productivity
Goodreads rating: 3.5
(rated by 2 readers)

Description

Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to? The best brand growth strategies start from within! Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. This book will present you steps on how to grow your brand from within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign. The book will also feature over 20 case studies from world-class brands such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build world-class internal branding strategies to grow your brand, nurture employee engagement, build loyalty and impact your bottom line.
 

Align employees, amplify brand's internal strength.

If you've ever felt like your company's outer shine doesn't match its inner spirit, this book is your beacon. Jerome Joseph doesn't just highlight the gap between internal culture and external branding; he offers a practical 6-step plan to bridge it. By invoking case studies from giants like Disney and Zappos, the book isn't theoretical—it's a hands-on guide to turning your workforce into brand champions. Whether you're the CEO or the intern, "Internal Branding - Growing Your Brand From Within" could be the key to your organization's cohesive and authentic brand presentation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.