Innovation

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Achieving business success through innovation.

This book is an excellent read for entrepreneurs and business owners who want to take their businesses to the next level. The book provides insights from the CEOs and chief officers of innovation at successful companies like Pfizer, DuPont, Rubbermaid, 3M, General Electric, and others. It provides a step-by-step guide to creating and sustaining innovation and creativity within a company. The book is full of fascinating and entertaining anecdotes, such as DuPont's invention of the covered golf ball and 3M's invention of the Wet-or-Dry sandpaper. It is also introduced by Tom Peters, an undisputed leader on the subject of innovation.

Innovation

Regular price $13.44
Unit price
per
ISBN: 9780887307713
Estimated First-hand Retail Price: $33.25
Publisher: Harper Business
Date of Publication: 1997-06-11
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.25
(rated by 8 readers)

Description

Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1. Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one innovation. In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.
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Achieving business success through innovation.

This book is an excellent read for entrepreneurs and business owners who want to take their businesses to the next level. The book provides insights from the CEOs and chief officers of innovation at successful companies like Pfizer, DuPont, Rubbermaid, 3M, General Electric, and others. It provides a step-by-step guide to creating and sustaining innovation and creativity within a company. The book is full of fascinating and entertaining anecdotes, such as DuPont's invention of the covered golf ball and 3M's invention of the Wet-or-Dry sandpaper. It is also introduced by Tom Peters, an undisputed leader on the subject of innovation.