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Influence: The Psychology of Persuasion

by Robert B. Cialdini
Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion

Mastering persuasion through psychological principles.

If you've ever wondered why certain advertisements, conversations, or negotiations resonate with you, "Influence" could be the key to unlocking those secrets. Robert Cialdini's extensive research distills the art of persuasion into six fundamental principles that can help you in everyday interactions or professional negotiations. It's insightful for understanding human behavior and equipping yourself with tactics to navigate the world more effectively. Whether you're looking to enhance your influence or simply become more aware of persuasion in action around you, this book is a thought-provoking guide.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Influence: The Psychology of Persuasion

by Robert B. Cialdini
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780061241895
Authors: Robert B. Cialdini
Publisher: Harper Business
Date of Publication: 2006-12-26
Format: Paperback
Related Collections: Science, Personal Development, Business
Related Topics: Psychology, Psychology, Leadership, Personal Development, Business, Self Help, Communication, Leadership, Management, Personal Development
Goodreads rating: 4.21
(rated by 152323 readers)

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
 

Mastering persuasion through psychological principles.

If you've ever wondered why certain advertisements, conversations, or negotiations resonate with you, "Influence" could be the key to unlocking those secrets. Robert Cialdini's extensive research distills the art of persuasion into six fundamental principles that can help you in everyday interactions or professional negotiations. It's insightful for understanding human behavior and equipping yourself with tactics to navigate the world more effectively. Whether you're looking to enhance your influence or simply become more aware of persuasion in action around you, this book is a thought-provoking guide.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.