Influence: Science and Practice

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Unveiling psychology behind everyday persuasion tactics.

If you've ever wondered why you say "yes" when you'd rather say "no," "Influence" might just offer the answers. Cialdini's book is a fascinating journey through the subtle tactics that businesses and individuals use to sway your decisions. It's an eye-opener that blends storytelling with scholarly research, a read that's as entertaining as it is enlightening.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Influence: Science and Practice

Regular price
Unit price
per
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ISBN: 9780321011473
Publisher: Allyn & Bacon
Date of Publication: 2001-01-01
Format: Paperback
Related Collections: Business, Personal Development, Science
Goodreads rating: 4.22
(rated by 172447 readers)

Description

Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human reciprocation, consistency, social proof, liking, authority, and scarcity.
 

Unveiling psychology behind everyday persuasion tactics.

If you've ever wondered why you say "yes" when you'd rather say "no," "Influence" might just offer the answers. Cialdini's book is a fascinating journey through the subtle tactics that businesses and individuals use to sway your decisions. It's an eye-opener that blends storytelling with scholarly research, a read that's as entertaining as it is enlightening.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.