Imagination Engineering 2e : a toolkit for business creativity

Regular price $13.56
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Imagination Engineering 2e : a toolkit for business creativity

Regular price $13.56
Unit price
per
ISBN: 9780273649298
Authors: Paul Birch
Date of Publication: 2000-12-15
Format: Paperback
Goodreads rating: 4.25
(rated by 4 readers)

Description

Develop creativity skills and solve business problems. Creativity isn't simply important; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage. And, like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework, this highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
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